Manchester City are in advanced negotiations with sportswear giant Puma to become the club’s new kit provider when the current deal with Nike ends at the end of the season, the Daily Mail reports.
It had been Under Armour who were tipped to be City’s next kit partner, but it is now reported that talks between City and Puma are ‘near completion’ with a deal worth £50million-a-season agreed upon. That would be a £30million-a-season improvement on the current deal with Nike and further evidence of City’s growing importance in the world of football.
The deal will make City’s kit sponsorship one of the biggest in football, closing the gap on neighbours United, who bank £75million-a-year from Adidas. Barcelona currently have the biggest kit deal in football, receiving £100million-a-season from Nike. This new deal would put City close to Chelsea on the kit income scale.
Puma are currently paying Arsenal around £30million each year, and City’s deal will see them receive more than the North London club.
It will further boost commercial income after the club announced record revenues of £473.4million last year. According to the Daily Mail, it is believed Pep Guardiola’s style of football has enhanced Man City’s global reach and this imminent kit deal will be a reflection of that.
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