Many Manchester City fans have been unimpressed by the kits developed by Nike and long for the days of Umbro, who seemed to put care and effort into every kit design, creating a sense of anticipation each year.
City switched to Nike in an improved deal for them financially, although in 2017 the deal looks severely undervalued compared to Premier League rivals. Shirt prices have skyrocketed, leaving some Blues disillusioned and turning to retro designs available at a lower cost.
For those bored of Nike, there is some promising news courtesy of the Daily Mail. According to Charles Sale, American company Under Armour are in pole position to become City’s next kit suppliers.
The deal with Nike expires at the end of next season and City want an improved deal, given the revenues other clubs are receiving from their equivalent deals. And Under Armour, who have opened offices in Manchester, see City as their way back into the Premier League, having recently lost Tottenham to Nike.
Nothing is agreed yet, but Under Armour are in pole position and look set to outbid Nike to become City’s new kit supplier.