Last summer Betsafe announced it had struck a deal with Premier League giants Manchester City to be their official betting partner.
Currently an industry leader within the sports betting sector, Betsafe paired up with one of the biggest clubs in the world in a decision that needed little thought.
The ground breaking partnership gave Betsafe an excellent opportunity to provide their players with exclusive Man City content, high performance match tips and industry leading promotion with behind the scenes access from the Etihad Stadium.
However, the unrivalled access doesn’t just take place online, Betsafe are also a permanent presence at the Etihad, with first class match day hospitality provided to their most loyal customers available throughout the season.
The thrilling partnership between the two industry giants, was unquestionably the signing of the season and a perfect match-up between two global brands.
Since the two became partners, City have gone from strength to strength. In Pep Guardiola’s first season in charge, the Sky Blues finished third. This means the former Champions League winning manager will head straight into the group stages without having to go through arduous play-offs.
Finishing their campaign unbeaten in their last nine games in all competitions, City go into this summer with the momentum to make a real title charge next season. Guardiola has already added highly rated 23-year-old goalkeeper Ederson from Benfica and opened up their summer signings account with the addition of creative magician Bernardo Silva, prised from Monaco for £43.5m.
The coming season should see City take a big jump. With a revitalised squad brimming with elite quality and backed by an industry leading better partner, things on and off the field are sweeter than ever.